My prize for the most infuriating newspaper ad about deafness is the one for Hidden Hearing Ltd – “Pensioners stampede for new hearing aid”. Really? I don’t think so. How to patronise retired people in one easy lesson? Possibly. Company has no copy writers over the age of thirty? Quite likely. Or perhaps it’s just me and I lack a sense of humour.
The point of the advert is to promote one of the tiny, in-the-ear-canal hearing aids that are totally invisible when worn. They literally fit right down inside your ear, with nothing at all showing in or on the visible bits. Sadly, they are only suitable for people with the milder levels of hearing loss or I’d have put my name down. But the debate about the pros and cons of “invisible” hearing aids crops up quite often in the online deaf/hearing loss community, with a lot of people arguing that “invisible” equates to “something to be ashamed of”. Why should we be ashamed of our hearing loss, they say?
I can see both sides. Continue reading